About Us

The Geographical Tours-Barak Afik Ltd., is for many years active in the tourism industry; both in the planning, initiation, and execution of organized guided tours: both for groups and individuals alike, to unique localities around the world. In light of this, it earned itself a high and well deserved reputation in the tourism industry worldwide.    

The Company tours are characterized by their originality and uniqueness. They are dynamic, renewable, and are constantly updated.  They benefit from a continuous investment on the part of the company, of time, professionalism, and money.  These tours are led by guides who are endowed with an extensive and first-rate education; and with a clientele that is singularly marked by its keen level of interest.

The Company’s activities may be divided into two distinct departments:

The geographical division, upon which is concentrated the company’s primary activities, such as arranging organized guided group tours, guidebook tours for the general public, and also tours for independently organized groups, and individual custom tailored tours.

The adventure division, which is responsible for arranging jeep, family, incentive, and physical challenging tours: both for organized groups and individuals. Likewise, it promotes joint adventure initiatives in partnership with other companies, such as: ‘Isuzu Challenge’ and ‘Desert Queen’.

Guided Tours for Organized Groups
These tours are organized in small groups, with maximum utilization of time, together with an in-depth view of what the destination has to offer from all its multiple aspects such as: archeology, natural history, anthropology, local customs and culture, traditions, national cuisine and a chance for social interaction along the tour. 

• Bus Tours
  These tours are intended for the general public.  Many people choose to tour this way, because it enables them to combine quality of services and guidance, comfort with all included and no optional excursions or time at leisure.
  
• Adventure tours
  These include jeep self drive tours off the beaten track, motorcycle tours, snow mobile and dog sledge tours, soft  trekking and hiking tours and so on.
  
• Theme Seminars
  These seminars are characterized by a study of a specific and unique aspect of the destination, for example: architecture , History, art, as well as urban seminars, for example:  Istanbul, Rome.
  
• Music and Cultural Tours
  On theses tours, emphasis is placed on content, whether it be music, opera, theater, literature etc. These tours include participation in various cultural activities and events.
  
• Women Tours
  These tours intensify the women experience by traveling together, combining the quality and characteristics of bus tours with an extra flavor: meeting local women of the community,  participating in workshops, experiencing local crafts and local cuisine.
  
• Family Tours
  these are tours that are intended and adapted for both parents and children alike;  in contents,  intensity with guides that  are carefully chosen to suit all.
  

Tailor-made Tours
These tours are arranged and planned in accordance to    individual tastes and preferences, to those destinations that are of a specific interest, at a scheduled time that is agreeable, and accompanied with the level of service that is desirable. 

• Closed Groups (ad hoc Groups) / Incentives
  These tours are arranged in a ‘closed group’ framework, which usually consist of friends, fellow members from the workplace.  Here,  the members or the group organizer decides the level of services, duration etc. and  itinerary is decided together with the company experts.
  
  
• Individual Travel  (FIT)
  For those individuals who either prefer to travel alone or with a small select number of friends.  Here, too, the traveler decides whether he prefers a private tailor made tour including all services arranged in advance by the company,  an international guided  group tour,  a self-drive tour, or any other. 

Journeys, Rallies and Expeditions

• Isuzu Challenge
  This was a joint venture with ‘UMI- Universal Motors Israel (General Motors)’. It consists of a cross-country journey in the Isuzu Trooper universal terrain vehicle, which yearly set out for a unique destination such as the Himalayas, Patagonia, Yunan and many more.  It combines the aspects of exploring an unknown territory along with the challenges of driving over a difficult terrain, coupled with a contribution to the preservation of nature and the environment.  
  
  
• Desert Queen
   A competitive journey for women, using 4x4 vehicles, in exotic destinations all over the world, for more than 10 years now.  Along the way, the participants must contend with various geographical, physical, cultural, and personal challenges.
  This is a high profile project covered by the media and is now a brand name, well known and desired by women in Israel; thousands of women submit applications each year to take part in the trials in order to be  able  to participate in the journey.
  
  
• Challenging Expeditions
  these are journeys of discovery, which are headed by the company’s foremost guides, accompanied with groups that are compact and of a high quality.  The goal of these expeditions is to scout out unknown territories, while undertaking a journey that is both thrilling and challenging alike, and includes activities such as mountain climbing, dog sledding, snowmobiling, rafting, and more.

Owners

Mr. Dan Levi
Mr. Barak Afik

General Manager 

Mr. Damian Yoffe

Deputy Manager
Mr. Raanan Ben Bassat

Asia Department

Product Manager: Mrs. Betty Amrani
Sales Manger: Mrs. Sigal Sakazi

America Department

Product Manager: Mr. Ariel Bronstein
Product Manager: Mr. Tomer Golani
Sales Manger: Ms. Iris Yizhaki

Africa, Pacific & Europe Department

Product Manager Africa: Mrs. Gitit Moyal
Product Manager Pacif & Europe: Mr. Ori harel
Sales Manger: Mr. Oz Elio

Adventure & Incentives Division

Product Manager: Mr. Dudu Edri
Operation Manager: Mrs. Shiri Dodo

Roots & Sefarad Department 

Product Manager: Mrs. Lea Netzer
Operation Manager: Mr. Eliya Ben Shushan

Desert Queen Department 

Manager: Ms. Sigal Yosha
Brand Manager: Mrs. Yael Weissman
Logistic Manager: Mrs. Edna Shaham
Operation & Special projects Manager: Ms. Shoshana Becker
Sales Manager: Eti Nahum

Women Tours

Managers: Ms. Suranga Yizhaky & Ms. Astha Derman 

Flights Department

Booking: Mrs. Margalit Abramowitz, Mrs. Tania Arad 

Account Department

Chief Accountant (CFO):  Mrs. Adi Livnat

Bookkeeping: Mss. Ruthi Manzour 

Marketing & Sales

Manager:  Mrs. Tami Somberg